Renaissance
Petaluma
Advocating for
Opportunity, Vitality
and Prosperity
◼︎ Click here to join Renaissance Petaluma and help shape Petaluma's future.
◼︎ Click here to join Renaissance Petaluma and help shape Petaluma's future.
On the evening of Monday, October 27, Renaissance Petaluma held its inaugural meeting at Della Fattoria in downtown Petaluma. Hundreds of Petaluma citizens came to learn about Renaissance Petaluma and to celebrate the occasion with the organization's Founding Members. They all shared wonderful edible treats served potluck style and sipped wine supplied by some of Petaluma's extraordinary restaurants and wineries and heard about Renaissance Petaluma as well as its first advocacy initiative—the Appellation Petaluma Hotel. The guest speaker for the meeting was renowned chef and Sonoma County resident, Charlie Palmer, describing the Appellation Petaluma Hotel.
Inaugural Meeting & Celebration
About Renaissance Petaluma
Renaissance Petaluma is a policy-forward advocacy organization composed of a coalition of business owners, community leaders, and interested Petaluma citizens building momentum for Petaluma's next chapter of growth, vitality, and prosperity.
Renaissance Petaluma is dedicated to advancing thoughtful development, historic preservation, and economic vitality in downtown Petaluma. We champion initiatives that honor the city’s architectural heritage while supporting its long-term growth and civic identity.
We believe Petaluma's best days are ahead. As CNN recognized Petaluma as one of "America's Best Towns to Visit in 2025", we're working to ensure our community has the infrastructure, amenities and economic vitality to capitalize on this momentum—not just for visitors, but for everyone who calls Petaluma home.
Renaissance Petaluma was created to ensure that Petaluma’s next generation of buildings, businesses, and public spaces continue a proud architectural and cultural lineage, rigorously balancing preservation with contemporary opportunity.
We choose the name Renaissance Petaluma to reflect our sense that the ethos of the Renaissance was not about recreating or mimicking the past, but about revitalizing it—absorbing historic ideas, reinterpreting them through new lenses, and synthesizing them into something radically contemporary.
Renaissance Petaluma affirms that it’s purpose is the promotion of the social welfare of Petaluma through research, public education, and advocacy on civic issues of importance to the community. The organizations actions will always focus on policies, not politicians — fostering informed public debate while preserving its nonpartisan integrity.
Our Mission
Renaissance Petaluma is dedicated to preserving the character of Petaluma while inspiring and advocating for its next chapter through policies and initiatives that strengthen Petaluma’s fiscal foundation while preserving and revitalizing the city’s historic character.
We believe that economic vitality and historic preservation are mutually reinforcing cornerstones of community progress.
Our mission extends far beyond any one development project. We advocate for comprehensive downtown revitalization, enhanced tourism infrastructure, and economic policies that benefit all Petaluma businesses and residents.
Through research, public engagement, and advocacy, we promote policies that ensure Petaluma’s built environment reflects both its heritage and its capacity for innovation in the twenty-first century.
Key Lenses of Advocacy
Renaissance Petaluma brings a balanced, evidence-driven approach to civic advocacy by evaluating every proposal it examines through four key lenses: Economic, Employment, Built Environment, and Social & Cultural Impacts. Rather than beginning with assumptions or narrowing debate to a single issue, Renaissance Petaluma weighs the full range of benefits and harms to understand how a proposal affects the community as a whole. This commitment to “balancing the equities” ensures that Petaluma’s decisions honor its heritage, strengthen its economy, and protect the shared quality of life that defines the city.
Economic Lens
Demonstration of positive and sustainable contributions to the city’s overall financial well-being.
Employment Lens
Strengthening of the local economy through the creation of meaningful employment opportunities and support for the broader workforce ecosystem.
Built Environment Lens
Enhancement of Petaluma’s physical character by aligning with its architectural heritage, historic context, and long-term planning goals.
Cultural & Social Lens
Enrichment of the community’s cultural and social fabric by fostering connection, supporting local identity, and contributing to a vibrant civic life.
Our Founding Principles
-
Support businesses that create quality jobs with competitive wages
Generate tax revenue that reduces resident burden and funds city services and infrastructure
Build supplier networks that benefit local farms, food producers, and service providers
Capture visitor spending that currently flows to neighboring cities
-
Support thoughtful development that respects Petaluma's architectural heritage
Advocate for design review processes that honor downtown's unique identity
Champion the authenticity and charm that earned CNN's recognition as one of “America’s Best Towns to Visit in 2025”
Preserve the walkable, human-scale downtown that locals love
-
Advocate for amenities that serve residents first—dining, culture, gathering spaces
Support infrastructure improvements—parking, streetscapes, public spaces
Promote events and programming that activate downtown year-round
Strengthen the arts, antique fairs, farmers markets, and festivals that enhance our community.
-
Concentrate development downtown to protect open space and agricultural lands
Support Petaluma's Blueprint for Climate Action and carbon neutrality goals
Advance projects that meet Urban Growth Boundary commitments
Build for the long term, not short-term gain
Join the Renaissance
Petaluma has always been shaped by people who care deeply about it — those who build with purpose, create with integrity, and protect what makes this City unlike anywhere else
Renaissance Petaluma continues that tradition. We’re residents, business owners, and community partners working to ensure that Petaluma grows thoughtfully — with its history, creativity, and spirit intact.
Join us in helping shape what comes next. Stay informed, share your voice, and be part of a community committed to keeping Petaluma authentic, vibrant, and beautifully itself.
Renaissance Petaluma advocates for the City of Petaluma’s already enacted Zoning Overlay enabling the Appellation Petaluma Hotel — a project that embodies the city’s vision through progress and broad-based economic benefit. Renaissance Petaluma stands against all efforts: (a) to rescind the Zoning Overlay approved by the City Council after full deliberation and completing all processes required by law; and (b) to stop development of the proposed Appellation Petaluma Hotel.